Be yourself; Everyone else is already taken.
— Oscar Wilde.
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Revised Final Paper
Final Paper Draft
Annotated Bibliography *+^
Corporation/Brand Blog
Eric Greer
Nike Brand, Inc
Nike is one of the top American corporations that engage in the design, development, and worldwide marketing of footwear, apparel, equipment, accessories, and services. Originally known as Blue Ribbon Sports (BRS), Nike was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. It started as two guys working together to come up with track shoes but soon grew to something much greater. The companies initial headquarter is near Beaverton, Oregon, and is the world’s largest supplier of athletic shoes and apparel, being a major manufacturer of sports equipment. In 1964 during its first year as a business, (BRS) sold 1,300 pairs of Japanese running shoes grossing $8,000. As of today, its new name has become Nike, and its revenue is in excess of more than $24.1 billion dollars. Since the money grew, stores worldwide also expanded increasing employees from the initial 2 creators to a whopping 44,000 all across the world.
A key source of Nike’s income comes from sponsorships and marketing deals to grow stock. Nike was an early adopter of internet marketing and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns, as in 1982 they launched their first 3 ads. As of today, Nike has some of the top world-class athletes across each sport, some of the names include: Lebron James, Cristiano Ronaldo, Serena Williams and many more athletes that help carry the brand. Another key contributor are political contributions, which allow many people who are candidates to donate to big businesses in hopes of their votes and winning campaign favoritism. Campaign donations exceed millions of dollars each year and are a smart way a company should be run if wanting to be successful. Not only do they connect with government officials, but Nike is also big on saving the environment. The company’s vision is to reduce its environmental impact through sustainable use of resources, such as materials, water, and energy to help promote a green society. Up to 75 percent of all Nike shoes and apparel now contain some recycled material and it is known that no one uses more recycled polyester in the industry than Nike. Since people are huge on saving the environment today, it is a clean-cut idea of connecting with government and people who care about the planet to show how creditable they are. This is something key in pushing your brand forward and giving off an authentic feel to those customers worldwide. Since Nike’s values are performance, authenticity, innovation, and sustainability, this is something that solidifies their company by connecting to other big branches and communities, expanding their brand entirely.
References
Meme Assignment
Rhetorical Analysis Paper
Rhetorical Analysis Reflection (10min)
Reflecting on Laura Carrol’s Article as well as your rhetorical analysis
1. What have you taken away/ what can you tell me about Rhetoric?
Well first off I wasn’t sure what rhetoric really was until this classroom, but I soon learned its the way people use language in order to persuade or convince other people of ideas. Along with grammar and logic, these are the 3 main arts of dicourse.
2. How does rhetoric relate to critical thinking/reading?
In my opinion, they both are intertwined, rhetoric has to do with specific wording in order to persuade others and critical thinking is similar. Critical thinking helps clear arguments and confusion so one helps the other by testing outcomes and different literacy patterns.
Class Participation
- Consider Visual Rhetoric 2/13/2020
There are many ways people utilize rhetoric in today’s world, especially those who we look up to such as: Artists,Actors,Celebrities , etc. An example of this is the current Rap game today, many artist like Gunna and Young Thug have paved a new lingo for the industry and are currently ‘run rap’ you could say. Their distinct mumble rap has lead to multiple platinum hit records and also a seat at the top of the throne today. They have changed the game and carved out room for those on their under-card. Most of their songs includes a genre in ” Trap Rap” so most of their crowd has a sense of a hood background to understand what their getting at. Although not everyone can understand or relate, they still vibe just on how great the beat rides, mainly from a pathos standpoint.
Environmental Narrative
Reading Response 2
Celebrate Bears Ears
Celebrate Bears Ears
Starting off reading this article, something that really caught my eye was the intriguing title and its wording. I quickly assumed actual bears but then learned it was about another interesting topic about the: Hopi Tribe, Navajo Nation, Ute Mountain Tribe, Pueblo of Zuni and the Ute Indian Tribes who had lived on these lands before. The piece then explained how these five tribes continuously fought for years for their need to be heard, as they were located in present South Utah. After years their fight then was heard which was led to a higher authority. On December 28, 2016, President Obama issued his power under the ‘Antiquities Act’ to establish their homeland, Bears Ears National Monument. This meaning that the five tribes and their 1.3m acres will be protected with the greatest sensitivity and be preserved through collaborative management of the government and themselves. Being a great step toward preserving the planet and protecting a tribe’s identity as, Obama seen it as a great idea. Another key thing was that this was the first time that tribal sovereign nations allied to petition the president for a national monument, but would be revoked just over a year later. After Obama’s term a whopping 85% of their land was revoked by President Trump leaving them 2 much smaller ‘units’ of land, having me really confused. Our goal has always been to preserve the people and our planet but that just seemed opposite of the American motto. The tribe would later then sue Trump explaining that the revocation was illegal, and still going on today.
Ebutter's Blog 